Email Newsletters

UX Design / Web Design

For this project, I was responsible for the redesign and build of 13 newsletters. Investopedia’s subscription base contains 1.5 million unique contacts. The goal of this project was to ensure that all newsletters were pared down to their absolute essentials, in terms of visuals. The key was to make them content-focused and mobile-friendly.

The outcome of this project saw an instant increase in new subscriptions and direct traffic back to the site; all of which was part of the initial goal for this project.